Book a Bridal Appointment in Chicago

By Laurie Underwood, Founder and Designer of Laury Bride + Living

Your first bridal appointment should give you a clear next step.

You may arrive with a specific gown in mind or a few ideas you would like help understanding. At Laury Bride, we make room for that conversation in a private setting, with guidance from me, Laurie Underwood.

Our atelier is in Bronzeville, Chicago, and we also offer virtual appointments. We are welcoming 2027 and 2028 brides to begin their gown experience.

Here is how to book.

Step one: Choose how we meet

Gowns and Rosé is our 90-minute private appointment in the atelier. I select gowns around your vision, take your measurements and help you explore the details you are drawn to. Your appointment includes a glass of Flamingo Rosé by Herbal Vines Wine.

Choose this experience when you want to see gowns in person and begin understanding how different shapes feel on you.

Virtual Veil and Vision is our 30-minute video appointment. We talk about what you are looking for, where you are in your planning and how the Laury Bride process works.

This can be a useful first step if you live outside Chicago or want to talk through your direction before an in-person visit. Bring your questions about silhouettes, design possibilities and what happens next.

Step two: Select your appointment and time

Visit the Laury Bride booking page, choose your appointment experience and select an available day and time.

The appointment options are:

Appointment option	Fee
Virtual Veil and Vision	$25
In person with up to 3 guests	$50
In person with up to 6 guests	$100
In person with up to 8 guests	$125

Your appointment fee holds your spot. If you move forward with a gown, that fee goes toward your gown balance.

For an in-person visit, choose the guest option that matches the people you plan to bring. Think about whose presence helps you feel comfortable expressing your own preferences. A supportive room gives you space to enjoy the experience and ask honest questions.

Step three: Come as you are

You can arrive with a few favorite photographs and a sense of what you would like help exploring.

Before we meet, consider your wedding date or season, the setting of your celebration and the amount you feel comfortable investing in your gown. If you have inspiration images, note what you like about each one.

It is also useful to tell me what you are unsure about. Perhaps you love a fitted silhouette but wonder how it will feel when you sit. You may want to understand whether your idea begins with an existing gown or a new design.

Those questions give our time together purpose.

Know where the gown experiences begin

Laury Bride offers three gown pathways:

Gown experience	Design direction	Starting price
The Signature	Ready-to-wed couture	From $3,500
The Becoming	Custom couture	From $4,300
The Only One	Bespoke couture	From $5,500

These starting prices help you prepare for the conversation. Your selected design and its scope determine the details of your individual gown proposal.

We can talk through the options during your appointment and identify which starting point makes sense for your vision.

Give your gown time to develop

Our general recommendation is to begin shopping eight to twelve months before your wedding. Your date and design will help us discuss the appropriate timeline.

If your wedding is sooner, bring the date into the first conversation so we can discuss feasibility and any expedited fee. Beginning an appointment conversation gives us the information needed to consider your particular plans.

I want you to leave understanding what you love and what your next step looks like. That is the kind of care I want to offer as you enter this chapter.

Book your Laury Bride appointment, and let us begin with you.

How to Book Your Laury Bride Appointment in Chicago