a gown experience like no other
Located in the heart of Bronzeville, our intimate bridal studio is designed to make you feel at home while providing an elevated experience of finding your dream gown. Our bridal experience is curated for the modern style-conscious bride who values intentional luxury, craftsmanship, and personalization.
Gown Tiers
Know Before You Book
Effortless beauty, already yours.
For the bride who already knows what she loves and would rather feel it than describe it. A gown from the house’s own collection, cut to your measurements, finished with the veil of your choosing. One visit, and you know.
What is included
- Custom sizing, cut to your measurements
- A gown from the Signature collection, in store
- Two final fittings
- A veil, length of your choosing
The Style Build-up — optional
- Custom bodice update — neckline, back detail
- Sleeve or strap additions — off-shoulder, puff, long sleeve
- Beading or appliqué — lace motifs, floral, shimmer
- Train extension or hem styling — cathedral, scalloped lace, horsehair trim
- Veil and accessory styling
A gown that begins with you.
A sketch, a fabric you choose, a round to change your mind, and a gown built to your body. You are becoming someone this year. This is the gown that keeps pace.
What is included
- Custom sketch and design portal
- Luxury fabric from the curated selection
- One revision round
- Two final fittings
- Full styling support — gown, veil, accessories
- A Laury Living robe, for the morning
Nothing borrowed. Nothing repeated.
Every detail decided by you, and none of the slow work withheld — gems and crystal set by hand, illusion panels where the light should pass through, fabric chosen beyond the curated collection. Two rounds to change your mind, and a second dress waiting for the reception. Nobody has worn this gown. Nobody ever will again.
What is included
- Custom sketch and design portal
- Fabric chosen beyond the curated collection
- Custom beading — gems and crystal, set by hand
- Illusion construction — sheer panels, placed where you want them
- Two revision rounds
- Two final fittings
- Full styling support — gown, veil, accessories
- A Laury Living robe, for the morning
- A bridal mini, for the reception
In-person
An Exclusive Bridal Styling Experience
Gowns and Rosé
90 Minutes | Private In-person Appointment
Indulge in a personalized bridal styling session with Laurie Underwood, our founder and expert bridal stylist. This intimate experience is designed to guide you hand in hand to your dream gown while sipping rosé in a private luxury setting with your loved ones.
Your Experience Includes:
- Curated gown selection tailored to your vision.
- A private and luxurious setting for you and your guests.
- Measuring & sizing to ensure the perfect fit with your gown purchase.
- A sip of our very own signature wine, Flamingo Rose
Virtual
Your Bridal Journey, Anywhere
Virtual Veil and Vision Chat
30 Minutes | Personalized Virtual Appointment
Not local or just starting your bridal journey? Connect with Laurie Underwood for a one-on-one virtual styling session to discuss your wedding vision, explore silhouette options, and get expert guidance—all from the comfort of home.
Your Experience Includes:
- 1:1 Expert Consultation – Personalized styling advice and silhouette recommendations.
- Bridal Vision Planning – Explore silhouettes, fabrics, and customization options.
- Next Steps – Guidance on booking your in-person appointment proceeding virtually with the Laury Bride journey.
Perfect for brides considering a custom gown or needing expert insight before visiting!